MAGIC TOUCH WEBSITE

human-centered design/branding for a local dry cleaning business

An image of Magic Touch Cleaners & Tailors's logo design. A white rectangle, outlined in thick black lines, containing the name of the shop. The words "Magic Touch" are in a deep purple italicized text, with the brand's iconic star dotting the "i" in "Magic." The text for "Cleaners & Tailors" is not italcized, in a deep blue color, directly under "Magic Touch." All the text is in capital letters.
Here is the final product.
In 2019, the owners of Magic Touch Cleaners and Tailors in Nashua, NH allowed me to redesign their website. 
I used Boldgrid, a WordPress website builder, to build the website. I had no experience with Boldgrid, but it was intuitive and easy to pick up. Before I worked on the website, each page had the same header and menu bar taking up the top third of the page. Each page had a text header right below the menu bar (the name of the page), a photo below the text, and a block of text under the photo (not visible in the landing page). 
Here is what the homepage originally looked like:
An image of Magic Touch's previous website. There is a grey, subdued, patterned banner at the top with the text "Magic Touch Cleaners & Tailors" centered over it in grey and blue text. Underneath it, is a plain, solid, blue navigation bar directing the user to different pages on the site. Below that, is the word "Home" on top of an image of recently cleaned clothing, hanging from a rack in the store. The home page is over a light blue background.
When I began, I thought it would be a good idea to create some stylistic elements for the "Magic Touch" brand, make the website look more polished and consistent, and make it more welcoming and interactive for the user. I wanted to strengthen the aesthetic of the website by giving it some personality, maintaining a family-friendly feel. 
I also wanted to focus on accessibility, making it very convenient for the user to click on a map to navigate to the store, contact the store, or explore their services. 
I proposed my ideas to the owners of Magic Touch to ask for their feedback and guidance, and they gave me creative liberty on this project. I used a human centered approach to design this website.
After asking more specific questions and doing research on other local dry cleaning businesses in the area, I gathered my information, resources, and constraints together to create a proposal and style guide: found here.
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