My team and I were tasked with creating a brand identity for Honest Abe Media, a provider of digital marketing services for small businesses. Over the one-month period, l practiced building a brand identity, liaising with clients, and implementing AGILE methodologies to effectively collaborate on the project.
I began the design process by conceptualizing a mascot based on keywords provided by the client. I proceeded to storyboard a character that is "honest" and "modern."
My sketches were based on the brand's existing logo, a potential logo ideated by our team, and a new logo concept I proposed, consistent with the potential mascot design. I felt it important to demonstrate a variety of aesthetic directions the client could choose from. I made sketches consistent with the existing graphics on their site as well, in case it would be more convenient for them to add onto their existing style of graphics/color palette.
Below, you can find concepts, sketches, and notes I created, keeping consistent with themes of the client's brand.
